/ SXSW 2026 / 8.5M+ COMBINED FOLLOWERS
Fifteen chefs from Gordon Ramsay's Next Level Chef—a roster that blends elite food influencers, award-winning culinary talent, and unique, headline-ready personal stories, including 12-year NFL veteran Jared Veldheer.
SXSW energy in real life, plus social reach that travels far beyond the room.
Not a single moment—multiple events create multiple content spikes and touchpoints.
Chefs + audience experience creates natural product moments: trial, taste, talkability.
We are filming across the weekend to create high-share content that extends the life of the activation.
FOUR EVENTS. ONE STORY.
Select details intentionally held back until sponsor conversations to protect the experience and keep attendance high.
A private watch party at a Michelin-starred barbecue destination for the 3/12 Next Level Chef episode airing that evening—featuring three Michelin-starred guest judges.
The vibe: drinks, food, stories, and a live Q&A style moment with the chefs.
A chef-forward cooking showcase at one of Austin's most in-demand culinary spaces (venue shared directly with sponsors upon inquiry).
The vibe: chefs cook and present elite cuisine with a story-first angle, plus live music and full SXSW energy.
A morning movement session near Lady Bird Lake, led by 12-year NFL veteran and fitness authority Jared Veldheer—joined by the chef roster.
The vibe: train together, then recover together—laughs, food trucks, and health/wellness-aligned snacks and drinks.
A Saturday recovery brunch inside a large warehouse-style space with big SXSW vibes—built around recovery, recharging, and getting people ready for the rest of the weekend.
The vibe: biohacking/recovery theme, great coffee, recovery eats, chill music, and networking.
Built for brands that want to own the story.
For brands that want a focused, high-impact activation tied to a specific moment.
For brands that want real-world trial and in-hand visibility in the room.
For a brand that wants to be integrated into the filming and the full weekend narrative.
If you want the naming rights spot, the next step is a phone call. This is the highest level of integration and category exclusivity for the entire weekend.